For most consumers in the UAE, buying a brand-new car directly from the showroom is the result of hard-work and perseverance. Hence, a decision will not be arrived at without adequate buying research on the wide and varied options available across multiple vehicle segments. Apart from GoMotorz, a platform that caters exclusively to consumers in the UAE who desire a brand-new car does not currently exist.
In the case of dealers, the landscape is highly competitive in terms of price and cost. Many car brands have two models within their own portfolio that compete for the same type of consumer. Dealers who wish to inform and communicate with a qualified audience must spend heavily on marketing campaigns across multiple mediums that are rarely as successful as expected.
GoMotorz has the potential to be a valuable resource to brand-new car buyers while also being a vital and effective marketing tool for dealers. Our platform’s purpose is two-fold. Firstly, we aim to provide consumers with direct access to up-to-date pricing and specification information as well as on-going promotional campaigns for brand-new vehicle models available in the UAE. They will also be able to compare and contrast the specifications and prices of three models at any given time.
Secondly, our custom-built website will be able to connect dealers with a relevant and captive audience, while also enabling themselves to be updated with competitor pricing and promotional activities.
In decision making processes, especially those concerning large sums of money, the abundance of options presents a puzzle – which option or solution is best suited to an individual’s unique needs. Like puzzles, only a few relish the challenge while others adopt a pessimistic view, afraid of the implications on their time and the potential outcome of an ill-informed decision.
Many new car buyers fall into the second bracket. They start by setting aside considerable time to visit multiple websites and car showrooms, while also soliciting the wide and varied opinions of their trusted peers. The result? A confused individual who would ponder for weeks, even months, before deciding on their new car purchase.
On the other hand, authorized dealers operate within a highly competitive marketplace. Often, they are one amongst many in using traditional and new-age marketing channels, unable to effectively grab the attention of their target audience. They lack a marketplace where the sole motive of an audience is to gather information on their first or next brand-new vehicle purchase from a showroom.
Our goal with GoMotorz is two-fold. Firstly, simplify the decision-making process for new-car buyers. Secondly, we aim to be among the leading communication channels operated seamlessly by dealers, enabling them to continually generate qualified leads.
Our platform’s purpose is to provide consumers with direct access to up-to-date pricing and specification information as well as on-going promotional campaigns for brand-new vehicle models available in the UAE. They will also be able to compare and contrast the specifications and prices of three models at any given time.
As we establish ourselves, we will also include valuable news items specific to the UAE. Key trends and upcoming advancements relevant to vehicle buyers will be an additional resource, assisting them in their decision with further information.
To simplify the buying process of a brand-new vehicle for individuals by being the first and foremost digital portal providing relevant, accurate and specific vehicle information via our custom-built platform.
To be the UAE’s preferred digital resource on all pricing, promotional and specification information related to brand-new vehicles, trusted by consumers and valued by authorized dealers.
From the beginning, GoMotorz has been designed to be an impartial, stand-alone service that serves the interests of both potential new-car buyers and authorized dealers. A pioneer in UAE’s digital space, GoMotorz’s services are focused completely on our unique value proposition i.e. every visitor will view accurate information that is specific to their search, with absolutely no unsolicited third-party adverts across the website.
Our objective is to be a source of verified and up-to-date information on all new cars within the UAE. We don’t intend to advice or affect the end-decision in any way. The following lists out our key service offerings that will benefit this market segment.