Jeep has been in Dubai and the rest of UAE through Trading Enterprises. The legendary Jeep® is recognized around the world - always linked to freedom, passion, authenticity and adventure. Each vehicle Jeep® has a unique story to tell, with a rich heritage that links back to the original story Willys MA. Our history is yours also. The owners of Jeep® have long known that Jeep® is a way of life - not just a brand.